Brand & project consulting
Global strategy positionning,
brand identityRoadmap & attackplans
Technical support
Let’s take them on a special ride, make a meaningful connexion & impact all of our lives.
We believe in
Global strategy positionning,
brand identity
Roadmap & attackplans
Technical support
Community growth & entertainment
Amplification strategy & paid promotion
Creative & content production
Web3 Conferences
Value proposition & use cases for brands
Productivity boost with AI
Communication is
our art.
Adidas ARENA
RE-SHAPE THE ADIDAS ARENA SOCIAL STRATEGY TO REACH & ENGAGE THEIR COMMUNITY WHILE SETTING ADIDAS HIGH END CREATIVE STANDARDS.
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To mark their parisian presence, adidas has become the namer of the newest arena in town.
Located in Paris Porte de la Chapelle, the adidas arena will be the epicenter of sport & music as it will be the home of Paris Basketball and host of many concerts & cultural events.
Awareness & community engagement as key pillar
Content strategy & standards
Pre-opening guidelines
Social campaigns with impactful creative concepts to mark the positioning of the arena.
Trendy & authentic contents fit to each platform.
Live coordination, content production & publishing on opening night on all adidas channels.
Fnac & DARTY
Create a new social approach through ugc on tiktok & instagram, to capitalize on peer-to-peer product recommendation.
As key retailers, fnac & darty have a need to push products on their social channels.
Our recommendation is to stop over-branded photos and start publishing UGC videos that are a better fit for tiktok & instagram reels.
Consumers will much likely be more engaged by a peer promoting products.
For product promotion on tiktok & ig reels.
By product category.
Trendy & true to social
jbl QUANTUM
RE-ENGAGE WITH REAL GAMERS BY TAKING CHARGE OF @JBLQUANTUMFR X ACCOUNT.
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JBL Quantum is the gaming/esport range of the audio brand. And where else than twitter to generate conversations & noise with gamers.
With a social engagement drastically decreasing, JBL Quantum asked GEMS to reboot the twitter approach of the brand for the french market..
Prioritize hot topics by building a well-rounded coms plan.
Tactical react to the internet culture and esport ecosystem with a JBL twist.
Build on the strong brand assets (Team Vitality, Domingo, Doigby, Ciryl gane…)
Get the community involved to grow from the ground up.
Be active and maximize on the latest algorithm trends.
FNAC | GAMING TOUR
Create a resonating social campaign WITH STREAMERS and execute a 6-month plan to attract real gamers in-stores.
Fnac created its own brand activation to reach out to gamers all across France with the "FNAC GAMING TOUR".
With multiple streamers & 10+ brands involves, Fnac chose GEMS to coordinate their communication to drive French gamers to all Fnac stores.
We created a new storytelling for this 2nd season built on the french regional chauvinism highlighted by a strong message "PEX TA RÉGION".
Cliff hanger content with Kameto to intrigue the gaming community.
Strong message delivered by relevant partners to reach the target audience.
Full dedication from streamers to amplify and bring reliability to the storytelling.
Geolocalized paid social & newsletter campaigns.
Brand/partners organic conversations.
Livestream events on twitch.
Twitter & instagram stories live coverage for Fnac & partners channels.
Fnac | pgw 2022 & 2023
Coordinate an ambitious communication plan to bring light to fnac & its partners during the “paris games week”
As a key retailer for gamers, fnac had to be a top partner at paris games week, the pinnacle of gaming events in france.
Fnac had the biggest stage of all to entertain gamers & fans throughout many twitch activations with top streamers.
With multiple streamers & 10 brands involved, fnac chose gems to coordinate their communication in order to grow their brand awareness and bring visibility to their partners.
Twitch clips with an engaging copy.Generating top conversation & trending topics.
To uniquely cover the event from the inside.Captured & edited
on the spot.
Trendy & true to social.
JBL QUANTUM | pgw 2023
MAKE THE BRAND STAND OUT during the “paris games week” BY ENGAGING THE COMMUNITY ONLINE AND OFF-LINE.
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The audio brand has a clear strategy be on every gamers head. Where else than the PGW to convince and engage their audience.
To impress the JBL Quantum community, the brand called up all their assets (TeamVitality, Domingo, Doigby...).
Smart content creation to cover all daily activation.
Entertaining content only that's what the audience want
Connecting & rewarding loyal fans
dogamí
Build a strong community from scratch & embark on a long-term journey with it.
Dogamí is a play-to-earn mobile game in which you can earn rewards by taking care of your digital dogs.
Dogamí is the #1 nft project on the tezos blockchain, generating the most volume on objkt.com.
Since november 2021, we collaborate with dogamí to manage their communication strategy, entertain their community & create brand heat..
Define the key assets to focus on during our attack plan.
Every message, every activation, every released has a purpose and must be Highlighted properly for it all make sens.
• Discord mechanics for more retention & deeper engagement.
• Twitter operations to increase reach & social conversation.
• Instagram operations to mark our creativity.
jbl | ciryl gane
Create a seamless communication plan to announce ciryl gane’s partnership with jbl
JBL audio has partnered up with world class mma athlete, Ciryl Gane, just days before his major fight against Jon Jones.
We collaborated with JBL to reactively create a strong announcement plan and capitalize on his momentum.
Content creators cast (photo/video).
Inspiration shared with JBL & Ciryl’s staff.
Seamless plan to maximize impact.
Guideline brief to all parties for a optmized publishing plan.
Adidas | FRENCH PARA-ATHLETICS
MAKE THIS NEW PARTNERSHIP SHINE AHEAD OF THE WORLD PARA-ATHLETICS CHAMPIONSHIPS IN PARIS.
The brand with the 3 stripes has always put inclusivity at the heart of its values.
In 2023, adidas has become the official sponsor of the french para-athletics federation.
To celebrate and announce it, adidas asked to create inspirational contents to be promoted on social, retail & in-stadia.
adidas creative approach in-situ & portrait.
Cast of the creative & production team.
Set-up creation.
Manage the whole creative team.
Post production lead for all social, retail & in-stadia deliverables.
Media toolkit creation.
crédit agricole
Reach out to real gamers and engage with them in a meaningful way long term.
Crédit Agricole is a bank known for being closed to its community, as it is divided by region.
Crédit Agricole embraced this proximity by partnering with the french football federation to sponsor professional but mainly amateur football.
With gaming & esport gaining more interest among the younger generation, the bank ask us to…
Built a community of real gamers through tactical activations.
Engage daily with the community with updates from games & esport competitions.
Organize tournaments & clip contests to create bonding.
Support applicants & give them the opportunity to achieve their goals.
Through creative contents to tease & highlight the immersive consumer experience within Crédit Agricole & its main partner Team Vitality.
Netflix | glass onion
Reach out to gen z viewers through an entertaining concept on youtube.
Netflix is known for its disruptive & creative campaigns.
We were thrilled to collaborate with the french team to create a digital activation for the release of their latest movie: glass onion.
Netflix provided us with a high tech puzzle box in reference to specific movie scenes, let’s say that we used it pretty wisely.
Fabien Olicard as host & master of enigmas.
Seb & Sofyan as youtube entertainers.
Intrigue: secret reveal at the end of the video.
Good timing during the christmas break & hot news from cast members.
Positive sentiment from community about the collab and concept.
Adidas | eleven all star
Make the 3-stripes stand out during the biggest twitch Event of 2022
Adidas made the right call when supporting the biggest french twitch event of 2022: amine’s eleven allstars.
The event had a record peak of 1,2m viewers. With streamers, medias, brands and so many other actors involved, adidas chose gems make the difference on social and…
Twitch clips with an engaging copy.Generating top conversation & trending topics.
To uniquely cover the event from the inside.
Positive sentiment from community thanks to genuine & natural collaboration.
Adidas | home of football
CAPITALIZE ON ADIDAS STREAMING EVENT TO CREATE SOCIAL NOISE & ENTERTAIN THE ADIDAS COMMUNITY.
During the 2022 football world cup, adidas created the “home of football” to gather all fans under one roof.
For one whole night, adidas left the keys of the house to famous streamer @aminematue who invited his friends over for a crazy night on twitch.
Gems was present to create entertaining social content.
Twitch clips with an engaging copy.Generating top conversation & trending topics.
To uniquely cover the event from the inside.
Positive sentiment from community thnaks to genuine & natural collaboration.
One team
With a strong background in digital marketing, we each have 10+ years working for prestigious brands like adidas & nike or in renowned creative agencies like marcel & havas.
Web3 passionnates, communication experts and real trend diggers to efficiently reach goals for brands & communities.
And more
We also collaborate with a variety of close partners from design & tech all the way to event production.
Arthur Chalot
Gems Co-Founder
Guillaume Brigaud
Gems Co-Founder
Guillaume Lahache
Artistic director
Hugo Miron
Social media manager
Gaming & esport
Marine Castanié
Artistic director
Junior
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Why gems ?
A gem is a precious asset valued for it’s beauty, durability & rarity.
our motto
Gem projects create communities, communities create gem brands.
